Do I need advisors??

Search the internet for “business advisor” or “small business owner help” or even “stressed business owner” and you’ll find all kinds of help and solutions.  You’ll find genuine people and businesses who want to help you and your specific business.  However, you’ll also find high-priced “experts” that will give general information for all business owners but may not help you.  You’ll also find “quick fixes” to help relieve stress quickly or help you make more money instantly.  So how do you wade through all of the options and decide what kind of help you need, if any?

What are you an expert at?

Most entrepreneurs start their businesses because they have a passion.  They want to help people, solve a problem, or share their craft with the world.  As a business owner, you are probably an expert at what you do.  You may make the best cup of coffee, create one-of-a-kind events, or provide fantastic design work.  No matter what you do, you probably started your business because you are passionate about what you are selling.  Creating an incredible product or service does not make you an expert at being a business owner.  There are so many moving parts, and it is impossible to be great at all of the tasks you have.  You have to advertise your business, perform daily bookkeeping, manage employees, plan for the future, and much more.

Why don't you get help?

Most entrepreneurs start their businesses because they have a passion.  They want to help people, solve a problem, or share their craft with the world.  As a business owner, you are probably an expert at what you do.  You may make the best cup of coffee, create one-of-a-kind events, or provide fantastic design work.  No matter what you do, you probably started your business because you are passionate about what you are selling.  Creating an incredible product or service does not make you an expert at being a business owner.  There are so many moving parts, and it is impossible to be great at all of the tasks you have.  You have to advertise your business, perform daily bookkeeping, manage employees, plan for the future, and much more.

So if you can’t be the best at everything, why not hire help?  For most people, money is the main reason.  Keeping expenses down is a high priority, especially if you are just starting out.  In this case the saying is true, you have to spend money to make money.  Not only are there people out there who can do things better than you, but they will also help you have more time to concentrate on the parts of your business that you are great at.  Hiring a marketing expert can cost money but bring in even more and prevent you from spending your days researching, posting on social media, and trying to become a graphic design expert.  Hiring a bookkeeper can help you stay on budget, have accurate and current financial statements, and prepare for your accountant.  All of these things can save you money and take a lot of daily work and stress off of your plate.

Ask yourself some questions.

If you’re trying to decide if you need advisors, ask yourself a few quick questions.  Am I spending all of my time trying to do tasks I don’t really know how to do?  Do I feel stressed all of the time and have a mile-long to-do list?  Do I have a plan for the future of my business, including a financial plan?  Do I constantly worry that I’m not doing things right?  If you can answer yes to any of these questions, you need to look for advisors.  Some common ones to start with are general business advisor, marketing advisor, financial advisor, and legal advisor.

How to find help.

Now that you’ve decided you need help, how do you find the right support for you?

 

First, ask around.  Ask other business owners you know, friends, or even your followers on social media.

 

Second, ask questions.  Whether you find the person from a Google search, or hear about them from your best friend, you need to ensure they are the right fit for you.  Have they worked with businesses like yours before?  What will they do for you?  How will you know if they’re successfully helping you?  How much do they charge?

 

Third, trust your gut.  You can tell a lot from an initial meeting with a person.  Do you click?  Do they seem to be listening to you and your needs or just telling you what you need?  Do their priorities match yours?

 

Finally, don’t go for the quick fix.  There are a lot of options out there that promise results quickly.  Think of the long term. There is no quick and easy way to meet your goals.  It takes a lot of work and time, so find someone who is willing to be in it for the long haul.